Many companies specialize in sending newsletters, others in web statistics, others in online chatting systems, still others in advertising campaign analysis.
SitoVivo integrated Suite provides all tools needed to carry out targeted and effective one-to-one web marketing on each individual user:
- identification
- monitoring
- real-time interaction
- user profiling
- personalised communication and interaction
- promotional investment analysis
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ADVANTAGES OF ONE-TO-ONE WEB MARKETING
for your BUSINESS and for yo  ur COMPANY |
ACQUIRE NEW CUSTOMERS with tailored, targeted and effective solutions for each individual website visitor. |
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RETAIN YOUR CUSTOMERS with tailored, targeted and effective solutions, as well as with emotionally engaging promotions. |
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OPTIMISE YOUR WEB MARKETING, by reducing costs and increasing the effectiveness of your campaigns. |
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The advantage of our Suite lies in the fact that we can carry out one-to-one web marketing focusing on each user's interests and needs. We can, therefore go beyond the concept of mass marketing and optimise investments. |
So, why not offer your customers... |
TAILORED COMMUNICATION
which can be thoroughly personalised according to each single website visitor's interests, habits and requirements? (Regardless of whether they are registered or not)
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MULTICHANNEL ASSISTANCE
both in real time (through chat, autoresponders and instant messages), and at a later time, with highly technological one-to-one web marketing tools?
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HIGH ADDED VALUE SERVICES
which can provide a real advantage to your users, in terms of company image and perceived service quality?
SitoVivo allows you to optimise your activities, by reducing costs (AntiFraud System and Multi-Account Management), as well as providing an invaluable online sales and promotions support.
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INTEGRATED SOLUTIONS for your company. |
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Automatic tracking of each single user's ORIGIN. |
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Analysis of each single user's HABITS, INTERESTS AND REQUIREMENTS. |
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User profiling in PROFILED LISTS, divided by interests. |
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PERSONALISED COMMUNICATION with each single user. |
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Investment EFFECTIVENESS EVALUATION. |
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AUTOMATIC TRACKING of EACH SINGLE USER'S ORIGIN |
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from NAVIGATION on your WEBSITE
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from EMAIL Marketing CAMPAIGNS
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from ADVERTISING CAMPAIGNS
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SitoVivo USER STATISTICS, ONLINE ASSISTANCE and WEB MARKETING INTELLIGENCE modules enable you to trace back, both immediately and at a later time, where each single user originates from:
- from a specific page on your website;
- from a specific keyword on a search engine;
- from an email marketing campaign;
- from an online advertising campaign.
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| An example: VISITOR SEARCH |
Imagine you wish to promote a specific product or service. The best possible option is to only promote it to those visitors who will definitely find it interesting... |
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SitoVivo Visitors Search enables you to do this with just a simple click ! |
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In this way, you can simply and quickly make sure you only select all users interested in one specific product or service offered by your company (in this case barbera wine).
SitoVivo, in fact, tracks each single website visitor's origin by detecting :
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which and how many users have reached the intermediate page where the barbera wine is introduced. (Es. 1)
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which and how many users originate from a specific banner advertising campaign or search engine. For the latter case, it will also detect which keywords have been entered (Es. 2);
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which and how many users originate from a specific email marketing campaign (Es. 3)
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ANALYSIS of EACH SINGLE USER'S HABITS, INTERESTS AND REQUIREMENTS
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in DEFERRED TIME |
in REAL TIME |
SitoVivo USER STATISTICS and ONLINE ASSISTANCE modules enable you to carefully analyse each single user's navigation patterns, both in real time and in deferred time, by monitoring and filing their habits, interests and requirements in relation to the products or services you offer. |
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SITOVIVO
analyses the navigation history of each website user, by recording and filing their habits, interests and requirements |
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Through a series of multi-channel tools and solutions, SitoVivo enables you to carefully analyse navigation and purchase patterns of each single visitor, both in real time - with the SV Online Assistance module - and in deferred time - with the extra detailed and accurate reports provided by the SV User Statistics module. |
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| An example: VISITOR MONITORING |
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With the MONITORING function of the SV Online Assistance module you can follow each single user's access and navigation in real time.
You can, therefore, rapidly and easily discover which visitors have reached a particular target (barbera wine purchase, information request for barbera wine, navigation on pages devoted to barbera wine, download, etc...). |
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PROFILING EACH INDIVIDUAL USER in one or more PROFILED LISTS on specific products or services |
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from WEB MARKETING INTELLIGENCE
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in DEFERRED TIME and in REAL TIME |
SitoVivo WEB MARKETING INTELLIGENCE module enables you to automatically or manually add each single website user to one or more profiled lists, according to the user's habits, interests and requirements indicated during their navigation. |
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SITOVIVO
adds
each single website user
to profiled lists, according to their specific interests, habits and requirements |
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Once we have accurately identified each website user's habits and interests, we can segment them from a one-to-one marketing perspective, by automatically adding them to profiled lists divided into products and services which actually interest the user. |
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| An example: CREATING A PROFILED LIST |
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We can therefore create a profiled user list (by selecting all users who expressed interest in barbera wine), to whom we can send targeted communication campaigns aimed at giving more information on the subject requested (in this case, barbera wine) and therefore retain the user.
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PERSONALISED COMMUNICATION with EACH SINGLE USER |
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SENDING OF TAILORED EMAILS |
with AUTORESPONDER |
with ONLINE ASSISTANCE
(chat or instant messages) |
in DEFERRED TIME |
in REAL TIME |
SitoVivo EMAIL MARKETING and ONLINE ASSISTANCE multi-channelled modules enable you to interact and communicate with each single user, as well as allowing you to send targeted commercial offers and information based on their specific interests.
In this way you can carry out truly effective one-to-one web marketing, by retaining your customers and acquiring new customers with personalised offers. |
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Once you have segmented users into profiled lists based on their interests, SitoVivo can communicate with each user in a personalised way: both in deferred time, through specific email campaigns, and in real time, through the autoresponder and the other interaction tools of the SV Online Assistance module.
The navigation data gathered can then help you offer the most effective solutions for each single user. |
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| An example: AUTORESPONDER |
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From the pages where the barbera wine is displayed, the autoresponder, as a Product Marketing Assistant would do, sends emails targeted to each single individual, highliting the requested information and/or special offers.
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EVALUATION of the EFFECTIVENESS of MARKETING carried out on EACH SINGLE USER |
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with WEB MARKETING INTELLIGENCE |
with USER STATISTICS |
with ONLINE ASSISTANCE
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in DEFERRED TIME |
in REAL TIME |
The artificial intelligence of SitoVivo WEB MARKETING INTELLIGENCE module and the flexibility of the USER STATISTICS and ONLINE ASSISTANCE modules, enable you to systematically verify the effectiveness of you advertising and marketing campaigns, therefore allowing you to rationalise and optimise your investments, reduce costs and increase your R.O.I. |
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| An example: CAMPAIGN MONITORING |
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With our campaign monitoring tools, you can easily verify the effectivness of each single advertising investment, by assessing the number of attained targets (in this case: number of visits, purchases, contacts, information requests for barbera wine, etc...) against the relative conversion ratios. |
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| An example: ANTI-FRAUD SYSTEM |
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The innovative and unique Anti-fraud System developed by SitoVivo automatically detects any anomalous single user accessing your website from a Pay-per-Click link, which never perform any conversion actions or reach any of the targets.
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ADVANTAGES OF ONE-TO-ONE WEB MARKETING
for your BUSINESS and for your COMPANY |
ACQUIRE NEW CUSTOMERS with tailored, targeted and effective solutions for each individual website visitor. |
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RETAIN YOUR CUSTOMERS with tailored, targeted and effective solutions, as well as with emotionally engaging promotions. |
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OPTIMISE YOUR WEB MARKETING, by reducing costs and increasing the effectiveness of your campaigns. |
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- TAKE A TOUR - |
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| (requires Macromedia Flash6) |
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