Click Fraud Detection | Anti-Fraud System


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EFFECTIVE PAY-PER-CLICK: GUARANTEED.

SITOVIVO protects your website against Click Fraud

Prevent fraud and protect your business with SitoVivo

There's no doubt that companies consider Pay-per-Click advertising one of the most effective ways of advertising on the Internet.

However, Pay-per-Click giants have recently been hit by greater controversy over their transparency in the development and running of PPC services.

"PAY-PER-CLICK: TROUBLE IN THE AIR..."
A row called Click Fraud is about to break out, with specific reference to fraud based on click count. The main search engines seem to be involved. The accusation comes from researchers who have advised companies to take into account that 20% of all recorded clicks may be fake.

(www.Webnews.htm.it 19/07/2004)

"GOOGLE CFO SAID: FRAUD A BIG THREAT"
Google exec calls "click fraud is the biggest threat to the Internet economy, urges quick action". In recent months, Google has reported that it has regularly paid refunds related to fraudulent clicks. "If we are unable to stop this fraudulent activity, these refunds may increase".
Google has reason to be nervous...

(from www.money.CNN.com 02/12/2004)

"PAY-PER-CLICK HAVOC."
The mechanism on which the commercial success of Overture, Google and other engines is based, is being undermined by a class-action that could have devastating consequences. The accusation? A cartel that damages web advertisers. A few hours ago it was reported that all major net-companies have been accused of being implicated in this fraud. This will surely wreak havoc on search advertising...

(www.Punto-Informatico.it 27/04/2005)

"GOOGLE HAS BEEN DENOUNCED FOR THE SECOND TIME FOR FRAUDULENT CLICKS."
Google is being sued for alleged fraudulent activities over costs for Internet advertising. The company that is suing Google is contesting $500.000 paid for advertising clicks generated fraudulently: by means of programs that automate clicks on single text adverts that appear on Google or affiliated sites.

(www.WebMasterpoint.it 13/12/2004)

The problem: WHO IS DEFRAUDING YOUR CLICKS?

Specially developed Software able to generate false clicks;

Advertiser's competitors;

Networks of search engines' partners which specialize in developing and promoting websites containing solely PPC links.

A detailed enquiry conducted by CNET has demonstrated there are various groups responsible for this alarming phenomenon, which aim at falsifying the results of companies' web advertising campaigns:

Click here if you would like to read more about CNET's enquiry.

The solution: SITOVIVO'S ANTI-FRAUD SYSTEM

With SitoVivo's exclusive ANTI-FRAUD SYSTEM you can automatically detect all anomalous users that systematically and repeatedly access your site in a suspicious way from a Pay-Per-Click campaign, therefore creating considerable costs for your company.

These visitors, in fact, never perform any conversion actions (a purchase or navigation significant for your company). They are merely a cost, not justified by any service. Through the Anti-fraud System, included in the SV Web Marketing Intelligence module, you can identify these users, and so save money and optimize your Pay-Per-Click advertising campaigns.

SitoVivo will give all its clients free guidance on how to extract data on anomalous visitors acessing their sites from PPC links, as well as all materials and documents needed to report suspected anomalous traffic to service suppliers.

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SitoVivo S.r.l. - Registered Office: Via N. Arcidiacono 49/A - Riposto (CT) - Turin Branch: Via Filadelfia 162 - 10137 Torino (TO)
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