Differences between Sitovivo and other systems
Unlike other systems on the market, SV Email Marketing, which can be integrated perfectly with the other modules in the SITOVIVO® suite,
will provide a centralized archive from which you will able to identify, monitor and interact with each contact in different ways.
You will be able to identify users regardless of the communication channel used (emails,
chat, instant messages, website visits, users originating from a specific online promotion).
Innovative feature: Individual contact reports
For one-to-one marketing aimed at specific contacts,
we provide complete and individual monitoring of which specific email messages have been read by a contact, and of which links - i.e. the releated products and services - have been clicked on the most. All this will allow you to identify the habits of specific contacts, to personalise and to target the solutions offered according to the contact's specific needs.
Innovative feature:
People, not just clicks!
“Acquiring new customers is always more expensive than retaining the ones you already have!”
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Profiling Users
Each single user can be associated with other users according to their type and interests.
Users can therefore be accurately profiled according to the category of target/s they fall into (specific groups or interests), which can be programmed as needed.
The email addresses of users who have requested information and/or offers related to single products/services, or to a category of products/services, are automatically added to the Mailing List for each specific product/service. These profiled addresses can then be used for follow up personalised and targeted email marketing campaigns.
Personalised emails
Contact profiling and identification provides two levels of personalisation for the email messages you send.
Personalisation
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by
profile (a message is sent to a contact according to the profile they come under) |
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by
contact (a message is sent to a contact according to their personal data) |
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Email marketing is the pre-eminent tool to achieve a continuous and lasting relationship with your users, as well as for medium and long-term user retention (both for clients and potential clients).
“Personalisation of communication is the basis for success for every Institution or Company”
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Click count
You can also count the number of clicks to links within emails (if emails were sent in HTML format). This gives you the opportunity to immediately check the effectiveness of the email campaign, as well as informing you of your Target's preferred areas.
Import/Export
Importing addresses into the OnLine database or exporting a subscriber's data are both very simple operations, which can also be carried out by non-technical staff.
Requirements
No Hardware purchase necessary. Our tool is provided in ASP mode and doesn't require the installation of any
software; it just requires a simple browser.
The service doesn't include email addresses. Companies using our service will hav e to obtain their own Mailing Lists. The sending of unsolicited emails (SPAM) is not permitted.
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