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2° National Meeting SitoVivo
Web Marketing Centers - Catania
Centers of professional excellence
This year the most innovative web agencies meet each other at the Second National Meeting Web Marketing Centers, web marketing one-to-one centers of excellence.
The meeting, organized by SitoVivo srl and sponsored by IAB Italia, aim to endless and professional updating and the interchance of ideas and views about tools and strategies for a Web Marketing One-to-One, for a social marketing and a more easier business development.
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Catania |
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Fabio Pagano - CEO & Product Manager - SitoVivo Srl
- The Web & Marketing One-to-One evolution: from internet to Behavioural Marketing;
- SitoVivo Suite: one-to-one integrated web marketing tools;
- Ecommerce Tracking - e-commerce and on line tourism: cart tracking and shopping cart abandonment;
- Click Fraud Detection: fraudulent clicks; the proof for repay on pay per click advertising. Ex. Yahoo and Google...
- How to distinguish in the web marketing field: the purple cow, the black apple and... the secret weapon for web agency;
- Web Analytics and the Analyst: personalized consultancy;
- The Web Marketing Center Partners: the associative and formative project, the white-label and multi-account suite. How to give value-added to a budget plan.
- Social Networking & Partners: new site "www.webmarketingcenters.com" presentation: conventions, business development among partners and workgroups SitoVivo Network.
- The sales strategy and negotiation: integrated tools and tipical objections: the full service agency with analyst inclusive.
- Suite SitoVivo News: Behavioural Marketing and New Editor Html for Email Marketing 3.0.
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Catania |
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Massimo - Technical Office - SitoVivo Srl
- SitoVivo Email Marketing - Practical Course: newsletter, single and multiple autoresponders.
Statistics, open, click rate & integration with SitoVivo Analytics for the ROI;
- SitoVivo SMS Marketing - Practical Course: how to automate the one-to-one sms campaigns; guarranty and quickness of delivery;
- SitoVivo Behavioural Marketing - Practical Course: automatic actions based on customer's behaviour; automatic up-selling and cross-selling.
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Catania |
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Leonardo - Marketing Office - SitoVivo Srl
- Suite SitoVivo - Demo Presentation;
- Nails-Mail.com - Case History: E-commerce for Nails care;
- SalottoDelCinema.com - Case history: web marketing in order to support dvd and gadget sales;
- GadgetPersonalizzati.it - E-commerce di gadget - Case History: tools and advanced strategies of web marketing.
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Catania |
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Salvo - Technical Office- SitoVivo Srl
- Customer Area presentation: usability of new interface;
- Statistiche Individuali - Practical Course: the person at the center of SitoVivo universe;
- Web Marketing Intelligence - Practical Course: Web Analytics and more...
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Catania |
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Ivan - Technical Office- SitoVivo Srl
- Email Marketing:anti-spam filters and new algorithm for sending.
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Catania |
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Marco - Technical Office- SitoVivo Srl
- SitoVivo Assistenza Online - Practical Course:real time identification, monitoring, interaction and cart tracking.
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The event involved speakers and professionals in the e-business and web marketing field (Marketing, Web Marketing, Communication and Machine Language Specialists) that ecxchange views through debatings, round tables and cases histories presentation.
Milano |
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Fabiano Lazzarini - General Manager - IAB ITALIA - Milano
- Web Market's trend in Italy: directly from Milan with a speech about the internet market in Italy. Iab Italy also supported the SitoVivo Meeting for the second time.
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Catania |
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Luca Catania - Marketing Consultant- BioRanking - Catania
- Usability Show: how to optimize the customer's websites.
- Trust Show: miming like a juggler, he gave us a preview of a secret project...only for the SitoVivo Network!
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Reggio Calabria |
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Giorgio Taverniti - SEO Expert - Reggio Calabria
- How to optimize YouTube and Facebook for SEO.
- Twitter Focus: how to use it for the link popularity.
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Perugia |
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Andrea Guarini - PHD in Anti-Trust Law - Univ. Perugia
- Privacy on Internet: Cookies, data logging...
- Unfair practice: unfair competition and other issues;
- Trademark protection: what makes a business or product name eligible for trademark protection.
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Padova |
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Gianluigi Zarantonello -
Web Specialist - Coin - Padova
- Social Media Marketing: Facebook, MySpace, Twitter, Youtube, Blog - how to manage a community and how to measure the Social Media Marketing Roi.
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Ancona |
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Roberto Caporale - General Manager - BizCom - Ancona
- Suite SitoVivo E-tourism: integration with booking on-line.
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Perugia |
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Andrea Castagnoli - Marketing Manager - AgaSystem - Perugia
- AgriturismiUmbria.net - Case History: how to increase the rate of customization in a online booking site.
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ETNA AND TAORMINA WALKING TOUR
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SitoVivo partners and customers visited Mula, the Volcano and Lava Museum; then, with pocket light and crash-helmet, explored the Thiefs Cave and Sartorius mountains, also called "Bottoniera". The path develops on the north-eastern slope of the park and it joins very interesting botanical and geological elements.They relaxed indeed in an ancient residence and they visited the greek theatre.
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MENS SANA... IN CORPORE "SAZIO"!
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Granita in the morning...to start the day with sweetness; overview on the sea and on the Etna...from SitoVivo terrace; Arancini and small pizzas...for lunch; Coffee break morning and evening... with almond milk and little cakes; Dinner based on typical local products, social business and "goliardia"! Five stars Web Marketing... Five stars Relax!...the uniqueness of the enchanting landscape at the feet of Mount Etna together with the high quality of the new building, the efficiency of the staff, the excellence of the services turned this stay into an unforgettable experience.
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